Starting a business isn’t always straightforward. When I first decided to start a business, I didn’t know what to promote. I wasn’t sure which product or service would resonate with my future audience. So, like many entrepreneurs, I turned to the internet and started reading articles on what was trending. One thing that kept popping up was digital products . They seemed like a great option, so I decided to create a printable planner . To make sure I did it right, I found a fr

When it comes to growing your small business, one thing is clear: advertising is key . But it’s not just about placing ads; it’s about connecting with your audience where they already are. Start by joining online groups  where your potential clients hang out. Facebook groups, industry-specific forums, or LinkedIn communities are great places to engage and build relationships. Don’t just promote—be active, ask questions, offer value, and establish yourself as an expert. Postin

Let’s talk about scaling your business. Imagine this: You’ve started your business, offering services as a beautician, hairdresser, or makeup artist . At first, you worked weekends or evenings, but now you have loyal customers. However, you’re still struggling to pay your bills and save money. So, what can you do next? Start by focusing on your brand and customer experience. Hire personnel if necessary, delegate tasks, and learn how to market effectively to your ideal custome

Once I decided on my business and offerings, I quickly realised finding customers would be a challenge. I didn’t expect it to be so hard to get even one. So, I started by advertising on free classified sites, and eventually, I secured my first customer. But then I asked myself: What next? I soon realised this method wouldn’t work for every product or service. So, I decided to try advertising on social media. I thought it would be easy to do it for free and still attract custo

Hmmm, a good question. I’m still working on it. Finding customers is one of the biggest challenges when starting a business, but with the right strategies, you can attract a steady flow of potential buyers. Here are some effective ways to find customers for your business: Know Your Ideal Customer Before you can find customers, you need to define them. Create a detailed customer profile that includes their demographics, interests, pain points, and where they hang out online. T

Hello there! In this post, I’d like to discuss why people start a business. In my first post, I mentioned my idea for a coconut products store. The reason I thought about it was simple —I wanted something that was mine. I was approaching 30, and maybe it was my internal clock ticking, but at that time, my motivation was clear: I really wanted my own store. I imagined having a variety of products that I could sell and, of course, make money from. A few years later, while I was

Now that you’ve found your business area, what’s the next step? Well, that depends on what you’re planning to offer. When I first considered starting a business, I wanted to sell coconut-based products. I’m not entirely sure why, but it felt like the right fit for me at the time. I thought about what I could sell—coconut-scented face and body washes, hair products, and hand creams. That was about it for the cosmetics side. I also briefly considered jewellery, although it did