So what do you do after finding what business you want to do?
- S Mirembe O.A
- Oct 21, 2023
- 1 min read
Updated: Dec 14, 2025
Now that you’ve found your business area, what’s the next step?
Well, that depends on what you’re planning to offer.
When I first considered starting a business, I wanted to sell coconut-based products. I’m not entirely sure why, but it felt like the right fit for me at the time.
I thought about what I could sell—coconut-scented face and body washes, hair products, and hand creams. That was about it for the cosmetics side. I also briefly considered jewellery, although it didn’t really fit with the theme.
The real challenge was sourcing the products. Where would I find reliable wholesalers? Would they be affordable? How many suppliers would I need for my online store? And, of course, would I have the capital to invest in it?
Defining exactly what I wanted to sell and figuring out how to source the products was much harder than I anticipated. I began to question if this was the right business to pursue.
What motivated me was my personal love for coconut-scented creams—I would happily buy them for myself, and I wanted to open a store dedicated to those products. But honestly, I spent little time considering the feasibility of it.
I eventually stopped thinking about the coconut product-based store and moved on from this business idea.
In spite of giving up this commercial enterprise, I did learn a valuable lesson which was: "sourcing products for a store isn’t easy. Unless you can make them yourself and this also requires time, effort, and money.
I hope you enjoyed reading this!




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