The Top 7 Things You Need to Know before using Pinterest for Your Business!

I have been using Pinterest regularly for the past two years, and along the way I’ve learned several important lessons that completely changed how I use the platform for my business. Before even starting, the very first thing I had to do was

1. search online to understand how Pinterest actually works. I watched several vlogs on YouTube.com to fully grasp how the platform functions, because Pinterest is very different from other social media channels.

2. The second lesson was finding the right tools to create pins that can rank at the top of Pinterest. The platform is quite sensitive to design and style, so creating pins that stand out is essential. Tools like Canva, or even a well-designed PowerPoint exported as a PDF, work perfectly for creating effective pin images.

3. Third, consistency with your website domain is crucial. If you move from a free domain to a paid one—or stop paying for a domain and switch back—your old pin links may stop working if you’re not careful. This can affect your traffic significantly.

4. Fourth, if you choose to post daily to increase your reach, it’s important to find a specific time when you’re fully available to create pins, such as 17h00 or 20h00, depending on your schedule.

5. Fifth, you can repost the same blog post multiple times in a week, as long as you change the pin image.

6. Sixth, consistency matters, but burnout is real. If you lose momentum, take time to understand why. Using a scheduling tool or removing non–income-generating tasks can help.

7. Finally, take note of what type of pins you’re creating and why—are they meant to sell, grow your audience, or generate leads through email marketing?

   
   

Conclusion

Pinterest is a powerful way to generate leads by offering freebies and following up with email marketing. However, it does require consistency, especially since it’s now recommended to post up to three times per day to reach close to six-figure views. I wish you courage in your endeavors and keep your eyes on this blog! Don’t forget to check OFERA Services and Workshops on Facebook for our latest updates, and hurry to get your free goal-setting journal to boost both your business and personal goals!